{"id":8,"date":"2025-09-25T05:47:34","date_gmt":"2025-09-25T05:47:34","guid":{"rendered":"https:\/\/lorenzoamadio.com\/whitepaper\/?page_id=8"},"modified":"2025-10-10T13:52:55","modified_gmt":"2025-10-10T13:52:55","slug":"landing","status":"publish","type":"page","link":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/landing\/","title":{"rendered":"Landing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8\" class=\"elementor elementor-8\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f786137 e-flex e-con-boxed e-con e-parent\" data-id=\"f786137\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c11e5d e-con-full e-flex e-con e-child\" data-id=\"4c11e5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea253ab elementor-widget elementor-widget-image\" data-id=\"ea253ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"456\" height=\"73\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo.png\" class=\"attachment-large size-large wp-image-20\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo.png 456w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo-300x48.png 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98287e9 e-con-full e-flex e-con e-child\" data-id=\"98287e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ddf88 hfe-nav-menu__align-left hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"d4ddf88\" 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xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-d4ddf88\" class=\"hfe-nav-menu\"><li id=\"menu-item-25\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#w-paper\" class = \"hfe-menu-item\">WHITE PAPER<\/a><\/li>\n<li id=\"menu-item-26\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#smtn\" class = \"hfe-menu-item\">SEMATON\u00ae<\/a><\/li>\n<li id=\"menu-item-24\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#lorenz\" class = \"hfe-menu-item\">L&#8217;AUTORE<\/a><\/li>\n<li id=\"menu-item-27\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#cntct\" class = \"hfe-menu-item\">CONTATTI<\/a><\/li>\n<li id=\"menu-item-831\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home parent hfe-creative-menu\"><a href=\"https:\/\/lorenzoamadio.com\/whitepaper\/\" class = \"hfe-menu-item\">\/ EN<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0929c55 e-flex e-con-boxed e-con e-parent\" data-id=\"0929c55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e18e6 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70e18e6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Il digital branding del medico estetico <BR> su Instagram\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7154c4 elementor-widget elementor-widget-spacer\" data-id=\"e7154c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe289d elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"abe289d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:700}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#w-paper\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCOPRI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9692d05 e-flex e-con-boxed e-con e-parent\" data-id=\"9692d05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f156791 elementor-widget elementor-widget-heading\" data-id=\"f156791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una mappa strategica per dare forma all\u2019identit\u00e0 professionale <br>  nell\u2019era della comunicazione omnicanale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc784b8 e-con-full e-flex e-con e-parent\" data-id=\"dc784b8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f30ccd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8f30ccd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/phone-02.jpg\" title=\"phone-02\" alt=\"phone-02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a73eb49 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"a73eb49\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673182d elementor-widget elementor-widget-image\" data-id=\"673182d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/phone-028.jpg\" title=\"phone-028\" alt=\"phone-028\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd014e e-flex e-con-boxed e-con e-parent\" data-id=\"9bd014e\" data-element_type=\"container\" id=\"w-paper\" 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https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen033-300x239.png 300w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen033-768x613.png 768w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen033.png 1112w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2d7e2 e-con-full e-flex e-con e-child\" data-id=\"8f2d7e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e58baf elementor-widget elementor-widget-heading\" data-id=\"7e58baf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Medstar, Performer, Authentic, <br>Understanding, Scientist. <br>\nChe medico sei su Instagram?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a42315 elementor-widget elementor-widget-text-editor\" data-id=\"1a42315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Questo <strong>White Paper<\/strong>, frutto di una <strong>ricerca indipendente<\/strong> condotta tra il <strong>2020 e il 2025<\/strong>, analizza <strong>100 profili<\/strong> selezionati da uno screening manuale di <strong>800<\/strong> casi e applica il <strong>Prisma dell\u2019Identit\u00e0 di Marca di Jean-No\u00ebl Kapferer<\/strong> al contesto della medicina estetica. Il risultato \u00e8 <strong>un riferimento metodologico<\/strong> per leggere linguaggi, codici e percezioni che orientano la scelta del medico nell\u2019ecosistema social, con indicazioni pratiche per migliorare <strong>coerenza comunicativa<\/strong>, <strong>educazione digitale<\/strong>, <strong>narrazione scientifica<\/strong> e <strong>reputazione etica<\/strong>.<br \/>Una guida utile per medici, aziende e stakeholder che vogliono progettare presenze digitali solide nell\u2019era <strong>omnicanale<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f3662 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0f3662\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9020d7 elementor-widget elementor-widget-image\" data-id=\"d9020d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-26-alle-01.03.28-scaled.png\" title=\"Screenshot 2025-09-26 alle 01.03.28\" alt=\"Screenshot 2025-09-26 alle 01.03.28\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aea028d elementor-widget elementor-widget-heading\" data-id=\"aea028d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cosa trovi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28a1e2 elementor-widget elementor-widget-text-editor\" data-id=\"d28a1e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>5 stili identitari<\/strong> emersi dall\u2019analisi (Medstar, Performer, Authentic, Understanding, Scientist)<\/li><li><strong>Criteri di lettura<\/strong>: coerenza, tono, impatto dei contenuti e relazione medico-paziente<\/li><li><strong>Implicazioni pratiche<\/strong> su fiducia, reputazione e scelte comunicative<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b13b69 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8b13b69\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3beb237 e-con-full e-flex e-con e-child\" data-id=\"3beb237\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474aba5 elementor-widget elementor-widget-button\" data-id=\"474aba5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cntct\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCARICA LO STUDIO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff71e5b e-flex e-con-boxed e-con e-parent\" data-id=\"ff71e5b\" data-element_type=\"container\" id=\"smtn\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ae32567 e-con-full e-flex e-con e-child\" data-id=\"ae32567\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6738070 elementor-widget elementor-widget-heading\" data-id=\"6738070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEMATON\u00ae<br>\nIl significato come codice generativo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df45808 elementor-widget elementor-widget-heading\" data-id=\"df45808\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">(human-based, AI-assisted)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb93cf elementor-widget elementor-widget-text-editor\" data-id=\"cfb93cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>SEMATON\u2122<\/b>\u00a0\u00e8 un\u00a0<b>metodo sperimentale<\/b>\u00a0per\u00a0<b>leggere e generare il significato identitario<\/b>\u00a0di una marca nell\u2019ecosistema digitale.<br \/>Non misura numeri,\u00a0<b>legge significati<\/b>: la coerenza tra valori, linguaggio e percezioni lungo i canali.<\/p><p>Un\u00a0<b>indice narrativo<\/b>\u00a0rileva la\u00a0<b>risonanza coerente del significato identitario nel tempo<\/b>\u00a0(eco + voce), offrendo una lettura oggettiva e ripetibile della presenza digitale.<\/p><p><b>Pensato con finalit\u00e0 adattive<\/b>,\u00a0<b>SEMATON\u2122<\/b>\u00a0aiuta a definire una\u00a0<b>firma semantica unica e irripetibile<\/b>, utile a guidare\u00a0<b>contenuti<\/b>,\u00a0<b>esperienze<\/b>\u00a0e\u00a0<b>scelte comunicative<\/b>\u00a0con rigore e continuit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d698fee e-con-full e-flex e-con e-child\" data-id=\"d698fee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81f362 elementor-widget elementor-widget-button\" data-id=\"d81f362\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cntct\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SCARICA LO STUDIO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8f8fd e-con-full e-flex e-con e-child\" data-id=\"2e8f8fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8e687 elementor-widget elementor-widget-image\" data-id=\"8d8e687\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"627\" height=\"744\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon.jpg\" class=\"attachment-large size-large wp-image-281\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon.jpg 627w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon-253x300.jpg 253w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa155d elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"4fa155d\" data-element_type=\"container\" id=\"lorenz-mobile\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a644f2 elementor-widget elementor-widget-image\" data-id=\"4a644f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-1024x554.jpg\" class=\"attachment-large size-large wp-image-614\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-1024x554.jpg 1024w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-300x162.jpg 300w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-768x415.jpg 768w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone.jpg 1332w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccd2378 e-con-full e-flex e-con e-child\" data-id=\"ccd2378\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f674d elementor-widget elementor-widget-heading\" data-id=\"b5f674d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019autore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b574d elementor-widget elementor-widget-text-editor\" data-id=\"c7b574d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lorenzo Amadio<\/strong> \u00e8 docente a contratto di <strong>Digital Education <\/strong>presso la Facolt\u00e0 di Medicina dell\u2019Universit\u00e0 di Modena e Reggio Emilia. In precedenza ha insegnato <strong>Brand Management<\/strong> all\u2019Universit\u00e0 di Teramo (2003\u20132022).<\/p><p>Dal 2012 \u00e8 <strong>Head of Innovation<\/strong> di Merz Aesthetics Italia, dove guida progetti di trasformazione digitale e comunicazione strategica. Ha lavorato come copywriter e direttore creativo in agenzie italiane e internazionali, occupandosi di branding in diversi mercati; \u00e8 stato <strong>Head of Business Development<\/strong> in Publicis (2008\u20132010) e <strong>Direttore Editoriale<\/strong> del mensile <em>Maxim<\/em> (2006\u20132008).<\/p><p>Ha pubblicato <em>Vivere Joyness<\/em> (Sperling &amp; Kupfer, 2006) e <em>Cyrus Dikto. La sinfonia dell\u2019Immortale<\/em> (Mursia, 2010). Si occupa di <strong>branding strategico<\/strong>, <strong>innovazione<\/strong> e <strong>linguaggi digitali<\/strong>, unendo esperienza professionale e <strong>ricerca indipendente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5f98f e-con-full e-flex e-con e-child\" data-id=\"6e5f98f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8694195 elementor-widget elementor-widget-button\" data-id=\"8694195\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:lorenzo@lorenzoamadio.it\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTATTAMI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5d449 elementor-widget elementor-widget-button\" data-id=\"fb5d449\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/it.linkedin.com\/in\/lorenzo-amadio\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LINKEDIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b854967 elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b854967\" data-element_type=\"container\" id=\"lorenz-desktop\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38c6b03 e-con-full e-flex e-con e-child\" data-id=\"38c6b03\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ddbac elementor-widget elementor-widget-heading\" data-id=\"e6ddbac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019autore<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6b226 elementor-widget elementor-widget-text-editor\" data-id=\"eb6b226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lorenzo Amadio<\/strong> \u00e8 docente a contratto di <strong>Digital Education <\/strong>presso la Facolt\u00e0 di Medicina dell\u2019Universit\u00e0 di Modena e Reggio Emilia. In precedenza ha insegnato <strong>Brand Management<\/strong> all\u2019Universit\u00e0 di Teramo (2003\u20132022).<\/p><p>Dal 2012 \u00e8 <strong>Head of Innovation<\/strong> di Merz Aesthetics Italia, dove guida progetti di trasformazione digitale e comunicazione strategica. Ha lavorato come copywriter e direttore creativo in agenzie italiane e internazionali, occupandosi di branding in diversi mercati; \u00e8 stato <strong>Head of Business Development<\/strong> in Publicis (2008\u20132010) e <strong>Direttore Editoriale<\/strong> del mensile <em>Maxim<\/em> (2006\u20132008).<\/p><p>Ha pubblicato <em>Vivere Joyness<\/em> (Sperling &amp; Kupfer, 2006) e <em>Cyrus Dikto. La sinfonia dell\u2019Immortale<\/em> (Mursia, 2010). Si occupa di <strong>branding strategico<\/strong>, <strong>innovazione<\/strong> e <strong>linguaggi digitali<\/strong>, unendo esperienza professionale e <strong>ricerca indipendente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e3309 e-con-full e-flex e-con e-child\" data-id=\"44e3309\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262fc11 elementor-widget elementor-widget-button\" data-id=\"262fc11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:lorenzo@lorenzoamadio.it\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTATTAMI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aa29a elementor-widget elementor-widget-button\" data-id=\"b0aa29a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/it.linkedin.com\/in\/lorenzo-amadio\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LINKEDIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab7049c e-con-full e-flex e-con e-parent\" data-id=\"ab7049c\" data-element_type=\"container\" id=\"cntct\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b42aa79 elementor-widget elementor-widget-heading\" data-id=\"b42aa79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scarica lo studio completo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42fd0b elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e42fd0b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d221e5 elementor-widget elementor-widget-heading\" data-id=\"2d221e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Compila il form per ricevere subito il PDF e il link via email.<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89588df e-con-full e-flex e-con e-child\" data-id=\"89588df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de44d14 elementor-widget elementor-widget-spacer\" data-id=\"de44d14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978dd9e elementor-widget elementor-widget-shortcode\" data-id=\"978dd9e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f548-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"548\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages\/8#wpcf7-f548-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"548\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f548-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:548,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;grp-medico&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Medico&quot;}]},{&quot;then_field&quot;:&quot;grp-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Azienda Pharma\\\/MedTech&quot;}]},{&quot;then_field&quot;:&quot;grp-agenzia&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Agenzia\\\/Consulente&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Azienda Pharma\\\/MedTech&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Agenzia\\\/Consulente&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Universit\\u00e0\\\/Studente\\\/Media\\\/Altro&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<\/fieldset>\n<p align=\"center\"><small><i>Il White Paper sar\u00e0 disponibile per il download a partire dal 10 ottobre, dopo la presentazione ufficiale al Congresso Agor\u00e0 2025.<\/i><\/small>\n<\/p>\n<h2>Chi sei?\n<\/h2>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"chi-sei\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"chi-sei\"><option value=\"Medico\">Medico<\/option><option value=\"Azienda Pharma\/MedTech\">Azienda Pharma\/MedTech<\/option><option value=\"Agenzia\/Consulente\">Agenzia\/Consulente<\/option><option value=\"Universit\u00e0\/Studente\/Altro\">Universit\u00e0\/Studente\/Altro<\/option><\/select><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<h2>I tuoi dati\n<\/h2>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label> Nome*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"nome\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nome\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label> Cognome*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"cognome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"cognome\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"cognome\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<div data-id=\"grp-medico\" data-orig_data_id=\"grp-medico\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Specialit\u00e0<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"specializzazione\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"specializzazione\"><option value=\"-\">-<\/option><option value=\"Medico estetico\">Medico estetico<\/option><option value=\"Dermatologo\">Dermatologo<\/option><option value=\"Chirurgo plastico\">Chirurgo plastico<\/option><option value=\"Chirurgo maxillo-facciale\">Chirurgo maxillo-facciale<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-azienda\" data-orig_data_id=\"grp-azienda\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Ruolo<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"ruolo\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"ruolo\"><option value=\"-\">-<\/option><option value=\"Advertising\/Creative\">Advertising\/Creative<\/option><option value=\"Ceo\/President\/Owner\">Ceo\/President\/Owner<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Corporate comms, Public Affairs\">Corporate comms, Public Affairs<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Innovation\/R&amp;D\">Innovation\/R&amp;D<\/option><option value=\"Market research &amp; Insights\">Market research &amp; Insights<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-agenzia\" data-orig_data_id=\"grp-agenzia\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Ruolo<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"ambito\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"ambito\"><option value=\"-\">-<\/option><option value=\"Ceo\/President\/Owner\">Ceo\/President\/Owner<\/option><option value=\"Advertising\">Advertising<\/option><option value=\"Media\">Media<\/option><option value=\"PR\">PR<\/option><option value=\"Digital\">Digital<\/option><option value=\"Research\">Research<\/option><option value=\"Altro\">Altro<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-strut-azienda\" data-orig_data_id=\"grp-strut-azienda\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Struttura \/ Azienda<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"struttura\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"struttura\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Email professionale* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"corporate-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"corporate-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"email@yourcompany.com*\" value=\"\" type=\"email\" name=\"corporate-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label>Telefono <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"telefono\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Paese*<\/label><div class=\"dswcf7_country_sel\">\n\t\t\t<input id=\"\" type=\"text\" name=\"paese\"  class=\"wpcf7-form-control wpcf7-country_select wpcf7-validates-as-required country_select_class\" default_country=\"it\">\n        <\/div>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label>LinkedIn<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"linkedin\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-text wpcf7-validates-as-url\" aria-invalid=\"false\" value=\"\" type=\"url\" name=\"linkedin\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Note<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"note\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"note\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Ho letto e accetto la <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/91280825\" target=\"_blank\">Privacy Policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-uso-personale\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-uso-personale\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Accetto di fare uso personale e non commerciale del white paper<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-aggiornamenti\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-aggiornamenti\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Desidero ricevere aggiornamenti su ricerche e pubblicazioni.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Scarica ora\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a56b677 e-flex e-con-boxed e-con e-parent\" 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