{"id":696,"date":"2025-10-07T11:09:00","date_gmt":"2025-10-07T11:09:00","guid":{"rendered":"https:\/\/lorenzoamadio.com\/whitepaper\/?page_id=696"},"modified":"2025-10-09T20:55:51","modified_gmt":"2025-10-09T20:55:51","slug":"landing-en","status":"publish","type":"page","link":"https:\/\/lorenzoamadio.com\/whitepaper\/","title":{"rendered":"Landing EN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"696\" class=\"elementor elementor-696\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f786137 e-flex e-con-boxed e-con e-parent\" data-id=\"f786137\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c11e5d e-con-full e-flex e-con e-child\" data-id=\"4c11e5d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea253ab elementor-widget elementor-widget-image\" data-id=\"ea253ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"456\" height=\"73\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo.png\" class=\"attachment-large size-large wp-image-20\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo.png 456w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/lorenzo-logo-300x48.png 300w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98287e9 e-con-full e-flex e-con e-child\" data-id=\"98287e9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ddf88 hfe-nav-menu__align-left hfe-submenu-icon-arrow hfe-submenu-animation-none hfe-link-redirect-child hfe-nav-menu__breakpoint-tablet elementor-widget elementor-widget-navigation-menu\" data-id=\"d4ddf88\" 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data-widget_type=\"navigation-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"hfe-nav-menu hfe-layout-horizontal hfe-nav-menu-layout horizontal hfe-pointer__none\" data-layout=\"horizontal\">\n\t\t\t\t<div role=\"button\" class=\"hfe-nav-menu__toggle elementor-clickable\" tabindex=\"0\" aria-label=\"Menu Toggle\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Menu<\/span>\n\t\t\t\t\t<div class=\"hfe-nav-menu-icon\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\"  class=\"e-font-icon-svg e-fas-align-justify\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<nav class=\"hfe-nav-menu__layout-horizontal hfe-nav-menu__submenu-arrow\" data-toggle-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-fas-align-justify&quot; viewBox=&quot;0 0 448 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M432 416H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16a16 16 0 0 0-16 16v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16v-32a16 16 0 0 0-16-16zm0-128H16A16 16 0 0 0 0 48v32a16 16 0 0 0 16 16h416a16 16 0 0 0 16-16V48a16 16 0 0 0-16-16z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-close-icon=\"&lt;svg aria-hidden=&quot;true&quot; tabindex=&quot;0&quot; class=&quot;e-font-icon-svg e-far-window-close&quot; viewBox=&quot;0 0 512 512&quot; xmlns=&quot;http:\/\/www.w3.org\/2000\/svg&quot;&gt;&lt;path d=&quot;M464 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h416c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm0 394c0 3.3-2.7 6-6 6H54c-3.3 0-6-2.7-6-6V86c0-3.3 2.7-6 6-6h404c3.3 0 6 2.7 6 6v340zM356.5 194.6L295.1 256l61.4 61.4c4.6 4.6 4.6 12.1 0 16.8l-22.3 22.3c-4.6 4.6-12.1 4.6-16.8 0L256 295.1l-61.4 61.4c-4.6 4.6-12.1 4.6-16.8 0l-22.3-22.3c-4.6-4.6-4.6-12.1 0-16.8l61.4-61.4-61.4-61.4c-4.6-4.6-4.6-12.1 0-16.8l22.3-22.3c4.6-4.6 12.1-4.6 16.8 0l61.4 61.4 61.4-61.4c4.6-4.6 12.1-4.6 16.8 0l22.3 22.3c4.7 4.6 4.7 12.1 0 16.8z&quot;&gt;&lt;\/path&gt;&lt;\/svg&gt;\" data-full-width=\"yes\">\n\t\t\t\t\t<ul id=\"menu-1-d4ddf88\" class=\"hfe-nav-menu\"><li id=\"menu-item-825\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#w-paper\" class = \"hfe-menu-item\">WHITE PAPER<\/a><\/li>\n<li id=\"menu-item-826\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#smtn\" class = \"hfe-menu-item\">SEMATON\u00ae<\/a><\/li>\n<li id=\"menu-item-827\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#lorenz\" class = \"hfe-menu-item\">THE AUTHOR<\/a><\/li>\n<li id=\"menu-item-828\" class=\"menu-item menu-item-type-custom menu-item-object-custom parent hfe-creative-menu\"><a href=\"#cntct\" class = \"hfe-menu-item\">CONTACTS<\/a><\/li>\n<li id=\"menu-item-830\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent hfe-creative-menu\"><a href=\"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/landing\/\" class = \"hfe-menu-item\">\/ IT<\/a><\/li>\n<\/ul> \n\t\t\t\t<\/nav>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0929c55 e-flex e-con-boxed e-con e-parent\" data-id=\"0929c55\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e18e6 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70e18e6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\"Digital branding of aesthetic <br>physicians on Instagram\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7154c4 elementor-widget elementor-widget-spacer\" data-id=\"e7154c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abe289d elementor-align-center animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"abe289d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:700}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#w-paper\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9692d05 e-flex e-con-boxed e-con e-parent\" data-id=\"9692d05\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f156791 elementor-widget elementor-widget-heading\" data-id=\"f156791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A strategic map to shape the professional identity in the era <br> of omnichannel communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc784b8 e-con-full e-flex e-con e-parent\" data-id=\"dc784b8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f30ccd elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"8f30ccd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/phone-02.jpg\" title=\"phone-02\" alt=\"phone-02\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a73eb49 e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex e-con e-parent\" data-id=\"a73eb49\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-673182d elementor-widget elementor-widget-image\" data-id=\"673182d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/phone-028.jpg\" title=\"phone-028\" alt=\"phone-028\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bd014e e-flex e-con-boxed e-con e-parent\" data-id=\"9bd014e\" data-element_type=\"container\" id=\"w-paper\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d42466 e-con-full e-flex e-con e-child\" data-id=\"7d42466\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09d3e1e e-con-full e-flex e-con e-child\" data-id=\"09d3e1e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f762b68 elementor-widget elementor-widget-video\" data-id=\"f762b68\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/lorenzoamadio.com\\\/whitepaper\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/screen02.png&quot;,&quot;id&quot;:767,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/Video-White-Paper-ENG-low-V8-rev06.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen02.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Riproduci video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 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https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen044-300x239.png 300w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen044-768x613.png 768w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/screen044.png 1112w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68a6bb2 e-con-full e-flex e-con e-child\" data-id=\"68a6bb2\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f2d7e2 e-con-full e-flex e-con e-child\" data-id=\"8f2d7e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e58baf elementor-widget elementor-widget-heading\" data-id=\"7e58baf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Medstar, Performer, Authentic, <br>Understanding, Scientist. <br>\nWhat kind of physician are you on Instagram?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a42315 elementor-widget elementor-widget-text-editor\" data-id=\"1a42315\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This\u00a0<b>White Paper<\/b>, result of\u00a0<b>independent research\u00a0<\/b>carried out between\u00a0<b>2020 and 2025<\/b>, analyzes\u00a0<b>100\u00a0<\/b>selected<b> profiles\u00a0<\/b><wbr \/>by manual screening of\u00a0<b>800<\/b> cases applying <b>Jean-No\u00ebl Kapferer\u2019s Brand Identity Prism\u00a0<\/b>to the context of aesthetic medicine. The result is a\u00a0<b>methodological reference\u00a0<\/b>to reading languages, codes and perceptions which orient the choice of the physician and the social ecosystem, with practical indications to improve\u00a0<b>communicative consistency, digital education, scientific narration and ethical reputation<\/b>.<br \/>A useful guide for physicians, companies and stakeholders who want to design solid digital presence in the\u00a0<b>omnichannel <\/b>era.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f3662 elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b0f3662\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; 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preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3beb237 e-con-full e-flex e-con e-child\" data-id=\"3beb237\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-474aba5 elementor-widget elementor-widget-button\" data-id=\"474aba5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cntct\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE COMPLETE STUDY\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff71e5b e-flex e-con-boxed e-con e-parent\" data-id=\"ff71e5b\" data-element_type=\"container\" id=\"smtn\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ae32567 e-con-full e-flex e-con e-child\" data-id=\"ae32567\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6738070 elementor-widget elementor-widget-heading\" data-id=\"6738070\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SEMATON\u00ae<br>\nMeaning as a generative code<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df45808 elementor-widget elementor-widget-heading\" data-id=\"df45808\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">(human-based, AI-assisted)<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb93cf elementor-widget elementor-widget-text-editor\" data-id=\"cfb93cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>SEMATON\u2122<\/strong>\u00a0is an experimental\u00a0<strong>AI-assisted<\/strong>\u00a0Method to read and generate the\u00a0<strong>identitary meaning\u00a0<\/strong>of a brand in the digital ecosystem. It does not measure numbers, but observes\u00a0<strong>meanings<\/strong>: the consistency among values, language and perception across the channels.<br \/><br \/>A\u00a0<strong>narrative index<\/strong>\u00a0detects the\u00a0<strong>consistent resonance of identity meaning over time<\/strong> (echo + voice), offering an objective and repeatable reading of digital presence.<\/p><p style=\"font-weight: 400;\">Conceived for an\u00a0<strong>augmented brand<\/strong>, SEMATON\u2122 helps to define a\u00a0<strong>unique and unrepeatable semantic signature<\/strong>, useful to guide contents, experience and communicative decisions with rigor and continuity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d698fee e-con-full e-flex e-con e-child\" data-id=\"d698fee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d81f362 elementor-widget elementor-widget-button\" data-id=\"d81f362\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#cntct\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD THE COMPLETE STUDY\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8f8fd e-con-full e-flex e-con e-child\" data-id=\"2e8f8fd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8e687 elementor-widget elementor-widget-image\" data-id=\"8d8e687\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"627\" height=\"744\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon.jpg\" class=\"attachment-large size-large wp-image-281\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon.jpg 627w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/09\/sematon-253x300.jpg 253w\" sizes=\"(max-width: 627px) 100vw, 627px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fa155d elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"4fa155d\" data-element_type=\"container\" id=\"lorenz-mobile\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a644f2 elementor-widget elementor-widget-image\" data-id=\"4a644f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-1024x554.jpg\" class=\"attachment-large size-large wp-image-614\" alt=\"\" srcset=\"https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-1024x554.jpg 1024w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-300x162.jpg 300w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone-768x415.jpg 768w, https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/lorenz-phone.jpg 1332w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ccd2378 e-con-full e-flex e-con e-child\" data-id=\"ccd2378\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5f674d elementor-widget elementor-widget-heading\" data-id=\"b5f674d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The author <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7b574d elementor-widget elementor-widget-text-editor\" data-id=\"c7b574d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Lorenzo Amadio<\/strong>\u00a0is an adjunct professor of\u00a0<strong>Digital Education\u00a0<\/strong>at the Faculty of Medicine of the University of Modena and Reggio Emilia. He previously taught\u00a0<strong>Brand Management<\/strong>\u00a0at the University of Teramo (2003\u20132022).<\/p><p style=\"font-weight: 400;\">Since 2012 he is\u00a0<strong>Head of Innovation<\/strong>\u00a0at Merz Aesthetics Italia, where he leads projects in Digital transformation and strategic communication. He has worked as a copywriter and creative director in Italian and international agencies, dealing with branding in various markets; he has been\u00a0<strong>Head of Business Development<\/strong>\u00a0in Publicis (2008\u20132010) and\u00a0<strong>Editorial Director<\/strong>\u00a0of the monthly magazine Maxim (2006\u20132008).<\/p><p style=\"font-weight: 400;\">He has published\u00a0<em>Vivere Joyness<\/em>\u00a0(Sperling &amp; Kupfer, 2006) and\u00a0<em>Cyrus Dikto. La sinfonia dell\u2019Immortale<\/em>\u00a0(Mursia, 2010). He deals with\u00a0<strong>strategic branding<\/strong>,\u00a0<strong>innovation<\/strong>\u00a0and\u00a0<strong>digital languages<\/strong>, merging professional experience and\u00a0<strong>independent research<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5f98f e-con-full e-flex e-con e-child\" data-id=\"6e5f98f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8694195 elementor-widget elementor-widget-button\" data-id=\"8694195\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:lorenzo@lorenzoamadio.it\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT ME<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5d449 elementor-widget elementor-widget-button\" data-id=\"fb5d449\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/it.linkedin.com\/in\/lorenzo-amadio\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LINKEDIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b854967 elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b854967\" data-element_type=\"container\" id=\"lorenz-desktop\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38c6b03 e-con-full e-flex e-con e-child\" data-id=\"38c6b03\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6ddbac elementor-widget elementor-widget-heading\" data-id=\"e6ddbac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The author <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6b226 elementor-widget elementor-widget-text-editor\" data-id=\"eb6b226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\"><strong>Lorenzo Amadio<\/strong>\u00a0is an adjunct professor of\u00a0<strong>Digital Education\u00a0<\/strong>at the Faculty of Medicine of the University of Modena and Reggio Emilia. He previously taught\u00a0<strong>Brand Management<\/strong>\u00a0at the University of Teramo (2003\u20132022).<\/p><p style=\"font-weight: 400;\">Since 2012 he is\u00a0<strong>Head of Innovation<\/strong>\u00a0at Merz Aesthetics Italia, where he leads projects in Digital transformation and strategic communication. He has worked as a copywriter and creative director in Italian and international agencies, dealing with branding in various markets; he has been\u00a0<strong>Head of Business Development<\/strong>\u00a0in Publicis (2008\u20132010) and\u00a0<strong>Editorial Director<\/strong>\u00a0of the monthly magazine Maxim (2006\u20132008).<\/p><p style=\"font-weight: 400;\">He has published\u00a0<em>Vivere Joyness<\/em>\u00a0(Sperling &amp; Kupfer, 2006) and\u00a0<em>Cyrus Dikto. La sinfonia dell\u2019Immortale<\/em>\u00a0(Mursia, 2010). He deals with\u00a0<strong>strategic branding<\/strong>,\u00a0<strong>innovation<\/strong>\u00a0and\u00a0<strong>digital languages<\/strong>, merging professional experience and\u00a0<strong>independent research<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44e3309 e-con-full e-flex e-con e-child\" data-id=\"44e3309\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262fc11 elementor-widget elementor-widget-button\" data-id=\"262fc11\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:lorenzo@lorenzoamadio.it\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT ME<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0aa29a elementor-widget elementor-widget-button\" data-id=\"b0aa29a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/it.linkedin.com\/in\/lorenzo-amadio\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LINKEDIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab7049c e-con-full e-flex e-con e-parent\" data-id=\"ab7049c\" data-element_type=\"container\" id=\"cntct\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b42aa79 elementor-widget elementor-widget-heading\" data-id=\"b42aa79\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Download the complete study<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e42fd0b elementor-widget-divider--separator-type-pattern elementor-widget-divider--no-spacing elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e42fd0b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;xMidYMid meet&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 126 26&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Cpath d=&#039;M3,10.2c2.6,0,2.6,2,2.6,3.2S4.4,16.5,3,16.5s-3-1.4-3-3.2S0.4,10.2,3,10.2z M18.8,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.2-1.4-3.2-3.2S17,10.2,18.8,10.2z M34.6,10.2c1.5,0,2.6,1.4,2.6,3.2s-0.5,3.2-1.9,3.2c-1.5,0-3.4-1.4-3.4-3.2S33.1,10.2,34.6,10.2z M50.5,10.2c1.7,0,3.2,1.4,3.2,3.2s-1.4,3.2-3.2,3.2c-1.7,0-3.3-0.9-3.3-2.6S48.7,10.2,50.5,10.2z M66.2,10.2c1.5,0,3.4,1.4,3.4,3.2s-1.9,3.2-3.4,3.2c-1.5,0-2.6-0.4-2.6-2.1S64.8,10.2,66.2,10.2z M82.2,10.2c1.7,0.8,2.6,1.4,2.6,3.2s-0.1,3.2-1.6,3.2c-1.5,0-3.7-1.4-3.7-3.2S80.5,9.4,82.2,10.2zM98.6,10.2c1.5,0,2.6,0.4,2.6,2.1s-1.2,4.2-2.6,4.2c-1.5,0-3.7-0.4-3.7-2.1S97.1,10.2,98.6,10.2z M113.4,10.2c1.2,0,2.2,0.9,2.2,3.2s-0.1,3.2-1.3,3.2s-3.1-1.4-3.1-3.2S112.2,10.2,113.4,10.2z&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d221e5 elementor-widget elementor-widget-heading\" data-id=\"2d221e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Fill out the form to receive the PDF and link via e-mail immediately.<\/h5>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89588df e-con-full e-flex e-con e-child\" data-id=\"89588df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de44d14 elementor-widget elementor-widget-spacer\" data-id=\"de44d14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-978dd9e elementor-widget elementor-widget-shortcode\" data-id=\"978dd9e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f882-o1\" lang=\"it-IT\" dir=\"ltr\" data-wpcf7-id=\"882\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages\/696#wpcf7-f882-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Modulo di contatto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"882\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"it_IT\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f882-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:882,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;grp-medico&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Physician&quot;}]},{&quot;then_field&quot;:&quot;grp-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Pharma\\\/MedTech Company&quot;}]},{&quot;then_field&quot;:&quot;grp-agenzia&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Agency\\\/Consultant&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Pharma\\\/MedTech Company&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Agency\\\/Consultant&quot;}]},{&quot;then_field&quot;:&quot;grp-strut-azienda&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;chi-sei&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;University\\\/Student\\\/Other&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false}}\" \/>\n<\/fieldset>\n<p align=\"center\"><small><i>The White Paper will be available for download starting October 10th, after the official presentation at Agor\u00e0 2025.<\/i><\/small>\n<\/p>\n<h2>Who are you?\n<\/h2>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"chi-sei\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"chi-sei\"><option value=\"Physician\">Physician<\/option><option value=\"Pharma\/MedTech Company\">Pharma\/MedTech Company<\/option><option value=\"Agency\/Consultant\">Agency\/Consultant<\/option><option value=\"University\/Student\/Other\">University\/Student\/Other<\/option><\/select><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<h2>Your data\n<\/h2>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>First Name*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"nome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"nome\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"nome\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label>Last name*<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"cognome\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"cognome\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"cognome\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<div data-id=\"grp-medico\" data-orig_data_id=\"grp-medico\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Specialization<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"specializzazione\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"specializzazione\"><option value=\"-\">-<\/option><option value=\"Aesthetic doctor\">Aesthetic doctor<\/option><option value=\"Dermatologist\">Dermatologist<\/option><option value=\"Plastic surgeon\">Plastic surgeon<\/option><option value=\"Maxillofacial surgeon\">Maxillofacial surgeon<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-azienda\" data-orig_data_id=\"grp-azienda\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Role<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"ruolo\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"ruolo\"><option value=\"-\">-<\/option><option value=\"Advertising\/Creative\">Advertising\/Creative<\/option><option value=\"Ceo\/President\/Owner\">Ceo\/President\/Owner<\/option><option value=\"Customer Experience\">Customer Experience<\/option><option value=\"Corporate comms, Public Affairs\">Corporate comms, Public Affairs<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Innovation\/R&amp;D\">Innovation\/R&amp;D<\/option><option value=\"Market research &amp; Insights\">Market research &amp; Insights<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-agenzia\" data-orig_data_id=\"grp-agenzia\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Role<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"ambito\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"ambito\"><option value=\"-\">-<\/option><option value=\"Ceo\/President\/Owner\">Ceo\/President\/Owner<\/option><option value=\"Advertising\">Advertising<\/option><option value=\"Media\">Media<\/option><option value=\"PR\">PR<\/option><option value=\"Digital\">Digital<\/option><option value=\"Research\">Research<\/option><option value=\"Other\">Other<\/option><\/select><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div data-id=\"grp-strut-azienda\" data-orig_data_id=\"grp-strut-azienda\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t\t\t<p><label>Structure \/ Agency<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"struttura\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"struttura\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Corporate Email* <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"corporate-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"corporate-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"email@yourcompany.com*\" value=\"\" type=\"email\" name=\"corporate-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label>Phone <\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"telefono\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"telefono\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"telefono\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-grid\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Country*<\/label><div class=\"dswcf7_country_sel\">\n\t\t\t<input id=\"\" type=\"text\" name=\"paese\"  class=\"wpcf7-form-control wpcf7-country_select wpcf7-validates-as-required country_select_class\" default_country=\"it\">\n        <\/div>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"cf7-col\">\n\t\t<p><label>LinkedIn<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"linkedin\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-url wpcf7-text wpcf7-validates-as-url\" aria-invalid=\"false\" value=\"\" type=\"url\" name=\"linkedin\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"cf7-full\">\n\t<div class=\"cf7-col\">\n\t\t<p><label>Notes<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"note\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"note\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"privacy\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"privacy\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the <a href=\"https:\/\/www.iubenda.com\/privacy-policy\/91280825\" target=\"_blank\">Privacy Policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-uso-personale\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-uso-personale\" value=\"1\" aria-invalid=\"false\" \/><span 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'#lorenz-mobile' : '#lorenz-desktop';\n    var $el = $(target);\n    if ($el.length) {\n      var offset = 100; \/\/ altezza header sticky (modifica se serve)\n      $('html, body').animate({ scrollTop: $el.offset().top - offset }, 600);\n    }\n  });\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Menu WHITE PAPER SEMATON\u00ae THE AUTHOR CONTACTS \/ IT &#8220;Digital branding of aesthetic physicians on Instagram&#8221; READ A strategic map to shape the professional identity in the era of omnichannel communication https:\/\/lorenzoamadio.com\/whitepaper\/wp-content\/uploads\/2025\/10\/Video-White-Paper-ENG-low-V8-rev06.mp4 Medstar, Performer, Authentic, Understanding, Scientist. What kind of physician are you on Instagram? This\u00a0White Paper, result of\u00a0independent research\u00a0carried out between\u00a02020 and 2025, analyzes\u00a0100\u00a0selected [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-696","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages\/696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/comments?post=696"}],"version-history":[{"count":154,"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages\/696\/revisions"}],"predecessor-version":[{"id":919,"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/pages\/696\/revisions\/919"}],"wp:attachment":[{"href":"https:\/\/lorenzoamadio.com\/whitepaper\/index.php\/wp-json\/wp\/v2\/media?parent=696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}